Form Analytics

Form Analytics

Key Metrics

The analytics dashboard shows these headline numbers for the selected time period:

• Total Submissions — Number of submissions in the period, with percentage change from the previous period.
• Total Views — How many times the form was loaded.
• Conversion Rate — Submissions ÷ Views × 100. Tells you what percentage of viewers actually complete the form.
• Average Completion Time — The average time respondents take to complete the form.

Date Filtering

Filter analytics by preset periods (7 days, 30 days, 90 days, all time) or set a custom date range. The previous period of the same length is calculated automatically for trend comparison.

Charts & Breakdowns

• Submissions Over Time — A line/bar chart showing submissions per day. Gaps are filled with zeros so you can see quiet days.
• Device Breakdown — Pie chart showing Desktop vs. Mobile vs. Tablet (detected from the user agent).
• Browser Breakdown — Pie chart showing Chrome, Firefox, Safari, Edge, Opera, and Other.
• Top Referrers — The top 10 websites that visitors came from before submitting the form. Direct traffic (no referrer) is labelled as “Direct.”
• Day of Week Distribution — Bar chart showing which days of the week get the most submissions.
• Hour of Day Distribution — Bar chart showing which hours of the day get the most submissions.

Field-Level Analytics

For selection fields (Dropdown, Radio, Multi-Select, Checkbox Group), the analytics page shows how often each option was chosen. This helps you understand which choices are most popular without manually reviewing every submission.